Important Social Media Trends to Incorporate NOW
Social media platforms are an ever changing merry go round that at times can be cumbersome to keep up with. As quickly as platforms introduce new features, users adapt and begin consuming information differently. Just when you think you’ve got this social thing down, everything changes. Here are some important social media trends you’ll want to incorporate starting now!
Keep it reel! Right now, social media consumers can’t get enough of reels. On average we’ve seen reels have 80% higher engagement and consumption over traditional social media content. Most practices shy away from reels mostly due to a lack of knowing how to or what to create. Don’t skip out on reels. When in doubt, see what everyone else is doing. You’ll certainly want to put your own spin on things and make ideas your own. Find inspiration in the reels you find yourself drawn to. And of course, we’ve got your reel game covered. You’ll find exciting reel ideas on LearnSocial365.
Link Stickers! The more visitors to your website the better. Social media is at its best when users engage. New changes to the platform allow you to create links your web content in stories. Promote your website, products for purchase, share a blog post and more. In stories tap the “Stickers” icon then click the “Link” option and copy and paste your link.
Instagram and Facebook stories continue to be a user favorite. While social platforms need to be in keeping with your brand maintaining a consistent look and feel, stories allow you to share content that goes a little outside of the normal branded posts. Use stories to share behind the scenes content from office tours to themed celebrations for holidays.
Cross promotion between platforms is all the rage. Hopefully by now your Facebook and Instagram are connected. Are Twitter and LinkedIn in your arsenal as well? Share reviews, new services, announcements and more between your social platforms. Did a patient share a glowing tweet about you? Screenshot and put on a colored background and share on your other social accounts. Get milage out of every platform with cross promotion.
Instagram Video. Gone are the days of IGTV. Meet Instagram Video. The platform now allows for long form video (Up to 60 minutes in length). Interview patients, or have a provider walk through the details of a procedure, interview guest providers you refer to and more. Pro tip: when creating, be intentional about your video cover. Create a video cover that’s enticing and incorporates your brand elements, keeping brand consistency.
So, whether it’s creating more reels or being intentional about linking to your site from stories, these user trends are important to keep in mind. And while the common changes in social media user habits can seem never ending, embracing them is better than ignoring. New enhancements are designed to be friendlier for users and hosts alike.