Does your social media tell a story?

Imagine you’re reading a book. On the first page you’re learning about the characters in the story, turn the page and you’re reading about patio furniture followed by a description of a random lunch, shifting to thoughts on a celebrity, oh and then back to the characters in the story. Hot-mess right? Zero chance you’d have a clue what was going on or find it worthy of your time.

Welcome to the majority of social media platforms for dental practices. A random hodgepodge of information offering no real value or connection.

How do you fix it?

By becoming intentional about your online content and presence. Patients are online shopping and comparing. Your social platforms and website should paint a clear picture of who you are and why you’re so fabulous. They must be attractive and easy to follow with no work required to understand what you’re all about.

Your story is best told when you become intentional about your online content. Here are a few tips to help you revamp and get your social platforms headed in the right direction:

• Create a content calendar. Plan out your social media content a week in advance. This will help you put together content that’s more congruent and avoids a meaningless stream of random posts on the fly.

•  Ask yourself “What’s in it for me”. Patients care about what’s in it for them. From having an expert provider, to seeing the office space is relaxing and inviting.

• Keep the look and feel of your posts consistent. We always instruct Learn Social 365 practices to maintain their brand look and feel by using the same colors, font and logo consistently. 

Implementing the changes above will automatically improve your brand and online presence. We are passionate about helping practices like yours tell their story while showcasing their best self on social. Check out the Join Us page to get started.